Freelance Proposal Template

PROPOSAL: [Project Name]
Prepared for: [Client Name]
Prepared by: [Your Name / Studio]
Date: [YYYY-MM-DD]

1. Project Overview
[Briefly describe the client's problem, goal, and business context]

2. Objectives
- [Objective 1]
- [Objective 2]
- [Objective 3]

3. Scope of Work
Included:
- [Task 1]
- [Task 2]
- [Task 3]
Not included:
- [Exclusion 1]
- [Exclusion 2]

4. Deliverables
- [Deliverable + format]
- [Deliverable + format]
- [Deliverable + format]

5. Timeline
Kickoff: [Date]
Milestone 1: [Date]
Milestone 2: [Date]
Final delivery: [Date]

6. Investment
Project fee: [Amount]
Payment schedule:
- [X]% deposit on approval
- [X]% at milestone
- [X]% on final delivery

7. Revisions and Change Requests
This proposal includes [X] revision rounds.
Additional revisions or out-of-scope work are billed at [Rate] with written approval.

8. Assumptions
- [Assumption 1]
- [Assumption 2]
- [Assumption 3]

9. Terms
Proposal valid until: [Date]
Work begins after signed agreement + deposit.

Acceptance:
Client Name: ___________________ Date: _______

What makes proposals convert better

• Lead with outcomes and business context, not your process details.
• Separate inclusions from exclusions so scope is hard to misread.
• Present fee alongside assumptions to reduce price-only comparisons.
• Keep acceptance friction low: clear validity window and next step.

Related resources

Start with the Proposal Generator, then pressure-test pricing with the Freelance Rate Calculator.